
KOA National Camping
Month Promotion
Intern Project, Kampgrounds of America
Agency: MMGY
Copywriting Intern: Paige Rome
Art Direction Intern: Maddie Martin
Video Production Intern: Cain Lever
During my internship at MMGY in 2019, I worked with an intern team dedicated to one client: KOA Campgrounds. Throughout he summer, the intern team developed and pitched a promotional campaign based on customer research compiled by the client. The project was completed in three phases, with a client presentation at the end of each. Working with the interns from each department to create and present slide decks was such a great experience and showed me the ins and outs of an interdepartmental effort. Within the creative department, I worked with copywriters and art directors, and gained an understanding of the operations in place, including file organization, different roles of departments, and general project progression and development. I also used a work management system for the first time, receiving my daily or weekly tasks and uploading files for review.
Final Promotion Client Presentation









