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KOA National Camping 
Month Promotion

Intern Project, Kampgrounds of America

Agency: MMGY

Copywriting Intern: Paige Rome

Art Direction Intern: Maddie Martin

Video Production Intern: Cain Lever

During my internship at MMGY in 2019, I worked with an intern team dedicated to one client: KOA Campgrounds. Throughout he summer, the intern team developed and pitched a promotional campaign based on customer research compiled by the client. The project was completed in three phases, with a client presentation at the end of each. Working with the interns from each department to create and present slide decks was such a great experience and showed me the ins and outs of an interdepartmental effort. Within the creative department, I worked with copywriters and art directors, and gained an understanding of the operations in place, including file organization, different roles of departments, and general project progression and development. I also used a work management system for the first time, receiving my daily or weekly tasks and uploading files for review. 

Final Promotion Client Presentation

Final Social Video

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