Hometown Sports Gear

As art director and founder at FIMAZO, I partnered with my co-founders to develop a full brand for Hometown Sports Gear. We defined their brand strategy and positioning, then created the visual identity, including logo system, color palette, typography, and supporting design elements. Throughout the process, we worked closely with Matt and Lacie to translate their community-focused vision into a cohesive and energetic brand experience. Shortly after launch, they hired us again to design the interior vinyl signage, extending the brand into the physical space and elevating the in-store experience.