Hit Play on
Your Day

As Art Director for Hyatt Studios’ Hit Play on Your Day campaign, I helped reimagine what extended-stay hospitality could look and feel like. Built on the insight that guests don’t step out of their routines when they travel, the campaign celebrates the everyday rhythms people bring with them and the space Hyatt Studios creates to support them. I contributed to the development of a visual world inspired more by tech and music culture than traditional hospitality. The result was a bold, expressive system of photography and film featuring vibrant color, dynamic lighting, and moments of movement where characters break into dance. On set, I supported the direction of the visual narrative across both photo and video, working closely with the photographer/director and stylists to bring the concept to life in a cohesive and energetic way. I also contributed to the campaign’s rollout across digital and social channels and helped develop brand guidelines to enable the Hyatt Studios team to expand the system with consistency.