What Will
You Remember?

The The Grand America Hotel is an icon of Salt Lake City, known for its meticulous attention to detail and elevated guest experience. The What Will You Remember? campaign was created to reflect that same sense of intentional luxury, capturing the small moments that linger long after a stay. From early concepting through final execution, this campaign became one of the first where I saw my creative perspective fully realized. After developing the visual approach and pre-production, I helped art direct a three-day photo and video shoot on location, resulting in rich, textural imagery that highlights the hotel’s craftsmanship and atmosphere, along with an inviting TV spot that showcases the amenities and level of service unique to The Grand America Hotel. In early 2025, the campaign expanded across paid social, HTML banners, and print. Together, these pieces formed a campaign designed not just to be seen, but to be remembered.