As the Associate Art Director for the "Make it Beachy" winter ad campaign for Visit Myrtle Beach, I played a pivotal role in shaping the campaign's creative direction. Collaborating closely with the Copy Writers and another Art Director on my team, I proposed and designed a visually engaging concept that utilized winter imagery with the warmth and vibrancy of Myrtle Beach. I crafted eye-catching visuals for digital and print advertisements, and worked within the content studio on social media videos, all aimed at evoking a sense of escape and adventure during the colder months. Through my creative design direction, I ensured that each piece resonated with the brand's identity while inviting audiences to experience the allure of Myrtle Beach in winter.