Urban Outdoor
Campaign
Campaign, Destination Cleveland
Agency: MMGY
GCD: Brandon Sanders
CD: Dave Fymbo
ACD: Brooke Burge
Editor: Chris Luckey
A lot of people are unaware of the extensive (and awesome) outdoor culture of Cleveland, Ohio. This campaign brought it to the forefront, and we packed a lot in. We balanced evergreen and fall seasonality as well as both general and roadtrip-specific messaging and imagery. One thing the client wanted out of the campaign was to be able to highlight their specific outdoor areas, so a huge chunk of the design work went into creating a set of badges. Through the use of the badges, we were able to give each place a callout and really flood any viewer with the notion that there are a plethora of outdoor areas in and around Cleveland, and really you can get the best of both the urban and the outdoors.
Campaign Moodboard
Campaign Assets
